<!-- Generated by iC(tm) - CompSci Interactive Converter - http://www.compsciresources.com -->
<!-- Created: Mon May 12 15:15:35 UTC 2014 -->
<xs:schema xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:num="http://www.xbrl.org/dtr/type/numeric" targetNamespace="http://www.rushenterprises.com/20140331" xmlns:xs="http://www.w3.org/2001/XMLSchema" xmlns:nonnum="http://www.xbrl.org/dtr/type/non-numeric" xmlns:us-types="http://fasb.org/us-types/2013-01-31" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:link="http://www.xbrl.org/2003/linkbase" elementFormDefault="qualified" xmlns:rusha="http://www.rushenterprises.com/20140331" xmlns:xbrldt="http://xbrl.org/2005/xbrldt">
  <xs:annotation>
    <xs:appinfo>
      <link:linkbaseRef xlink:type="simple" xlink:href="rusha-20140331_lab.xml" xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:role="http://www.xbrl.org/2003/role/labelLinkbaseRef"/>
      <link:linkbaseRef xlink:type="simple" xlink:href="rusha-20140331_pre.xml" xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:role="http://www.xbrl.org/2003/role/presentationLinkbaseRef"/>
      <link:linkbaseRef xlink:type="simple" xlink:href="rusha-20140331_def.xml" xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:role="http://www.xbrl.org/2003/role/definitionLinkbaseRef"/>
      <link:linkbaseRef xlink:type="simple" xlink:href="rusha-20140331_cal.xml" xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:role="http://www.xbrl.org/2003/role/calculationLinkbaseRef"/>
      <link:roleType roleURI="http://www.rushenterprises.com/role/ConsolidatedBalanceSheet" id="rusha_r_ConsolidatedBalanceSheet">
        <link:definition>001 - Statement - Consolidated Balance Sheets (Current Period Unaudited)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/ConsolidatedBalanceSheet_Parentheticals" id="rusha_r_ConsolidatedBalanceSheet_Parentheticals">
        <link:definition>002 - Statement - Consolidated Balance Sheets (Current Period Unaudited) (Parentheticals)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/ConsolidatedIncomeStatement" id="rusha_r_ConsolidatedIncomeStatement">
        <link:definition>003 - Statement - Consolidated Statements of Income and Comprehensive Income (Unaudited)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/ConsolidatedCashFlow" id="rusha_r_ConsolidatedCashFlow">
        <link:definition>004 - Statement - Consolidated Statements of Cash Flows (Unaudited)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note1PrinciplesofConsolidationandBasisofPresentation" id="rusha_r_Note1PrinciplesofConsolidationandBasisofPresentation">
        <link:definition>005 - Disclosure - Note 1 - Principles of Consolidation and Basis of Presentation</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note2OtherAssets" id="rusha_r_Note2OtherAssets">
        <link:definition>006 - Disclosure - Note 2 - Other Assets</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note3CommitmentsandContingencies" id="rusha_r_Note3CommitmentsandContingencies">
        <link:definition>007 - Disclosure - Note 3 - Commitments and Contingencies</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note4EarningsPerShare" id="rusha_r_Note4EarningsPerShare">
        <link:definition>008 - Disclosure - Note 4 - Earnings Per Share</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note5StockOptionsandRestrictedStockAwards" id="rusha_r_Note5StockOptionsandRestrictedStockAwards">
        <link:definition>009 - Disclosure - Note 5 - Stock Options and Restricted Stock Awards</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note6FinancialInstrumentsandFairValue" id="rusha_r_Note6FinancialInstrumentsandFairValue">
        <link:definition>010 - Disclosure - Note 6 - Financial Instruments and Fair Value</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note7SegmentInformation" id="rusha_r_Note7SegmentInformation">
        <link:definition>011 - Disclosure - Note 7 - Segment Information</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note8IncomeTaxes" id="rusha_r_Note8IncomeTaxes">
        <link:definition>012 - Disclosure - Note 8 - Income Taxes</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note9AccumulatedOtherComprehensiveIncome" id="rusha_r_Note9AccumulatedOtherComprehensiveIncome">
        <link:definition>013 - Disclosure - Note 9 - Accumulated Other Comprehensive Income</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note10Acquisitions" id="rusha_r_Note10Acquisitions">
        <link:definition>014 - Disclosure - Note 10 - Acquisitions</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note4EarningsPerShareTables" id="rusha_r_Note4EarningsPerShareTables">
        <link:definition>015 - Disclosure - Note 4 - Earnings Per Share (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note6FinancialInstrumentsandFairValueTables" id="rusha_r_Note6FinancialInstrumentsandFairValueTables">
        <link:definition>016 - Disclosure - Note 6 - Financial Instruments and Fair Value (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note7SegmentInformationTables" id="rusha_r_Note7SegmentInformationTables">
        <link:definition>017 - Disclosure - Note 7 - Segment Information (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note9AccumulatedOtherComprehensiveIncomeTables" id="rusha_r_Note9AccumulatedOtherComprehensiveIncomeTables">
        <link:definition>018 - Disclosure - Note 9 - Accumulated Other Comprehensive Income (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note10AcquisitionsTables" id="rusha_r_Note10AcquisitionsTables">
        <link:definition>019 - Disclosure - Note 10 - Acquisitions (Tables)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note2OtherAssetsDetails" id="rusha_r_Note2OtherAssetsDetails">
        <link:definition>020 - Disclosure - Note 2 - Other Assets (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/EarningsPerShareCalculationTable" id="rusha_r_EarningsPerShareCalculationTable">
        <link:definition>021 - Disclosure - Note 4 - Earnings Per Share (Details) - Earnings Per Share Calculation</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/AntiDilutiveSecuritiesTable" id="rusha_r_AntiDilutiveSecuritiesTable">
        <link:definition>022 - Disclosure - Note 4 - Earnings Per Share (Details) - Anti-Dilutive Securities</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note5StockOptionsandRestrictedStockAwardsDetails" id="rusha_r_Note5StockOptionsandRestrictedStockAwardsDetails">
        <link:definition>023 - Disclosure - Note 5 - Stock Options and Restricted Stock Awards (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note6FinancialInstrumentsandFairValueDetails" id="rusha_r_Note6FinancialInstrumentsandFairValueDetails">
        <link:definition>024 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/InvestmentinAuctionRateSecuritiesFairValueTable" id="rusha_r_InvestmentinAuctionRateSecuritiesFairValueTable">
        <link:definition>025 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details) - Investment in Auction Rate Securities - Fair Value</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/InvestmentinAuctionRateSecuritiesTable" id="rusha_r_InvestmentinAuctionRateSecuritiesTable">
        <link:definition>026 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details) - Investment in Auction Rate Securities</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
<!-- [WMV4][XcpuxYn59dz7vgYynUDuwG7r97K2jUTysl7vcz0lJt8UCLPdYZl35nXbOCDIyGTqu4RBTs00q0PZW4bD2whRW05KtM4WQ0QoxUsjT4aUV1fbJVZA2OSF1Kyspn0COmBZzeMnYXQ3qxZG4ILkhl3i/y0AkwVvWnlFigCsACF+mVxbAPufFcmvMpc2cuOUf0SLJCbqa740DAlfuxiTS+0ZN+JVP8QCwcil7f/Z4o1CqlKGtNgQSFK4yXqMLqqaOiuk] CSR-->
      <link:roleType roleURI="http://www.rushenterprises.com/role/DerivativeFinancialInstrumentsTable" id="rusha_r_DerivativeFinancialInstrumentsTable">
        <link:definition>027 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details) - Derivative Financial Instruments</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/FairValuesofDerivativeInstrumentsTable" id="rusha_r_FairValuesofDerivativeInstrumentsTable">
        <link:definition>028 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details) - Fair Values of Derivative Instruments</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/PretaxEffectofInterestRateSwapsTable" id="rusha_r_PretaxEffectofInterestRateSwapsTable">
        <link:definition>029 - Disclosure - Note 6 - Financial Instruments and Fair Value (Details) - Pre-tax Effect of Interest Rate Swaps</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note7SegmentInformationDetails" id="rusha_r_Note7SegmentInformationDetails">
        <link:definition>030 - Disclosure - Note 7 - Segment Information (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/SegmentReportingInformationTable" id="rusha_r_SegmentReportingInformationTable">
        <link:definition>031 - Disclosure - Note 7 - Segment Information (Details) - Segment Reporting Information</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note8IncomeTaxesDetails" id="rusha_r_Note8IncomeTaxesDetails">
        <link:definition>032 - Disclosure - Note 8 - Income Taxes (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/AccmulatedOtherComprehensiveLossTable" id="rusha_r_AccmulatedOtherComprehensiveLossTable">
        <link:definition>033 - Disclosure - Note 9 - Accumulated Other Comprehensive Income (Details) - Accmulated Other Comprehensive (Loss)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/LossReclassifiedFromAccumulatedOtherComprehensiveLossIntoEarningsTable" id="rusha_r_LossReclassifiedFromAccumulatedOtherComprehensiveLossIntoEarningsTable">
        <link:definition>034 - Disclosure - Note 9 - Accumulated Other Comprehensive Income (Details) - Loss Reclassified From Accumulated Other Comprehensive (Loss) Into Earnings</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/Note10AcquisitionsDetails" id="rusha_r_Note10AcquisitionsDetails">
        <link:definition>035 - Disclosure - Note 10 - Acquisitions (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/PurchasePriceAllocationTable" id="rusha_r_PurchasePriceAllocationTable">
        <link:definition>036 - Disclosure - Note 10 - Acquisitions (Details) - Purchase Price Allocation</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
      <link:roleType roleURI="http://www.rushenterprises.com/role/DocumentAndEntityInformation" id="DocumentAndEntityInformation">
        <link:definition>000 - Disclosure - Document And Entity Information</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
      </link:roleType>
    </xs:appinfo>
  </xs:annotation>
  <xs:import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd"/>
  <xs:import namespace="http://www.xbrl.org/2003/linkbase" schemaLocation="http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd"/>
  <xs:import namespace="http://fasb.org/us-types/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-types-2013-01-31.xsd"/>
  <xs:import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd"/>
  <xs:import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd"/>
  <xs:import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd"/>
  <xs:element name="CurrentAssetsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CurrentAssetsAbstract"/>
  <xs:element name="LiabilitiesAndShareholdersEquityAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_LiabilitiesAndShareholdersEquityAbstract"/>
  <xs:element name="CurrentLiabilitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CurrentLiabilitiesAbstract"/>
  <xs:element name="FloorPlanNotesPayable" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_FloorPlanNotesPayable"/>
  <xs:element name="ShareholdersEquityAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_ShareholdersEquityAbstract"/>
  <xs:element name="PartsAndServiceSales" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_PartsAndServiceSales"/>
  <xs:element name="FinanceAndInsuranceNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_FinanceAndInsuranceNet"/>
  <xs:element name="CostOfProductsSoldAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CostOfProductsSoldAbstract"/>
  <xs:element name="CostOfProductsSoldPartsAndServiceSales" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_CostOfProductsSoldPartsAndServiceSales"/>
  <xs:element name="EarningsPerCommonShareAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EarningsPerCommonShareAbstract"/>
  <xs:element name="WeightedAverageSharesOutstandingAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_WeightedAverageSharesOutstandingAbstract"/>
  <xs:element name="CashFlowsFromOperatingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CashFlowsFromOperatingActivitiesAbstract"/>
  <xs:element name="AdjustmentsToReconcileNetIncomeToNetCashProvidedByUsedInOperatingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AdjustmentsToReconcileNetIncomeToNetCashProvidedByUsedInOperatingActivitiesAbstract"/>
  <xs:element name="IncreaseDecreaseInFloorPlanNotesPayableTradeNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_IncreaseDecreaseInFloorPlanNotesPayableTradeNet"/>
  <xs:element name="CashFlowsFromInvestingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CashFlowsFromInvestingActivitiesAbstract"/>
  <xs:element name="CashFlowsFromFinancingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CashFlowsFromFinancingActivitiesAbstract"/>
  <xs:element name="IncreaseDecreaseInFloorPlanPayableNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_IncreaseDecreaseInFloorPlanPayableNet"/>
  <xs:element name="SupplementalDisclosureOfCashFlowInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SupplementalDisclosureOfCashFlowInformationAbstract"/>
  <xs:element name="CashPaidDuringThePeriodForAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CashPaidDuringThePeriodForAbstract"/>
  <xs:element name="NoncashInvestingAndFinancingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NoncashInvestingAndFinancingActivitiesAbstract"/>
  <xs:element name="Note9AccumulatedOtherComprehensiveIncomeTablesTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note9AccumulatedOtherComprehensiveIncomeTablesTable"/>
  <xs:element name="Note9AccumulatedOtherComprehensiveIncomeTablesLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note9AccumulatedOtherComprehensiveIncomeTablesLineItems"/>
  <xs:element name="EarningsPerShareCalculationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EarningsPerShareCalculationAbstract"/>
  <xs:element name="NumeratorAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NumeratorAbstract"/>
  <xs:element name="NumeratorForBasicAndDilutedEarningsPerShareAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NumeratorForBasicAndDilutedEarningsPerShareAbstract"/>
  <xs:element name="DenominatorAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_DenominatorAbstract"/>
  <xs:element name="EffectOfDilutiveSecuritiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EffectOfDilutiveSecuritiesAbstract"/>
  <xs:element name="AntiDilutiveSecuritiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AntiDilutiveSecuritiesAbstract"/>
  <xs:element name="InvestmentInAuctionRateSecuritiesFairValueAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InvestmentInAuctionRateSecuritiesFairValueAbstract"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueLineItems"/>
  <xs:element name="InvestmentInAuctionRateSecuritiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InvestmentInAuctionRateSecuritiesAbstract"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesLineItems"/>
  <xs:element name="December312013Abstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_December312013Abstract"/>
  <xs:element name="DerivativeFinancialInstrumentsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_DerivativeFinancialInstrumentsAbstract"/>
  <xs:element name="FairValuesOfDerivativeInstrumentsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_FairValuesOfDerivativeInstrumentsAbstract"/>
  <xs:element name="PreTaxEffectOfInterestRateSwapsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_PreTaxEffectOfInterestRateSwapsAbstract"/>
  <xs:element name="SegmentReportingInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SegmentReportingInformationAbstract"/>
  <xs:element name="AsOfAndForTheThreeMonthsEndedMarch312013Abstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AsOfAndForTheThreeMonthsEndedMarch312013Abstract"/>
  <xs:element name="AccmulatedOtherComprehensiveLossAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AccmulatedOtherComprehensiveLossAbstract"/>
  <xs:element name="LossReclassifiedFromAccumulatedOtherComprehensiveLossIntoEarningsAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_LossReclassifiedFromAccumulatedOtherComprehensiveLossIntoEarningsAbstract"/>
  <xs:element name="LossesOnCashFlowSwapsToAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_LossesOnCashFlowSwapsToAbstract"/>
  <xs:element name="PurchasePriceAllocationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_PurchasePriceAllocationAbstract"/>
  <xs:element name="Note2OtherAssetsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note2OtherAssetsDetailsTable"/>
  <xs:element name="Note2OtherAssetsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note2OtherAssetsDetailsLineItems"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsLineItems"/>
  <xs:element name="Note10AcquisitionsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note10AcquisitionsDetailsTable"/>
  <xs:element name="Note10AcquisitionsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note10AcquisitionsDetailsLineItems"/>
  <xs:element name="ContributionPeriodAxis" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:dimensionItem" id="rusha_ContributionPeriodAxis"/>
  <xs:element name="PlanPeriodAxis" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:dimensionItem" id="rusha_PlanPeriodAxis"/>
  <xs:element name="ServicePeriodAxis" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:dimensionItem" id="rusha_ServicePeriodAxis"/>
  <xs:element name="AcquisitionOfMVIGroupMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AcquisitionOfMVIGroupMember"/>
  <xs:element name="AcquisitionOfPeckRoadFordMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AcquisitionOfPeckRoadFordMember"/>
  <xs:element name="AsburyAutomotiveAtlantaAcquisitionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AsburyAutomotiveAtlantaAcquisitionMember"/>
  <xs:element name="CITIncMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CITIncMember"/>
  <xs:element name="EmployeeStockPurchasePlanMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EmployeeStockPurchasePlanMember"/>
  <xs:element name="EmployeesWithLessThanFiveYearsOfServiceMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EmployeesWithLessThanFiveYearsOfServiceMember"/>
  <xs:element name="EmployeesWithMoreThanFiveYearsOfServiceMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EmployeesWithMoreThanFiveYearsOfServiceMember"/>
  <xs:element name="EverySixMonthsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EverySixMonthsMember"/>
  <xs:element name="FormerChairmanMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_FormerChairmanMember"/>
  <xs:element name="HeintzelmansTruckCenterAcquisitionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_HeintzelmansTruckCenterAcquisitionMember"/>
  <xs:element name="HighlyCompensatedEmployeesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_HighlyCompensatedEmployeesMember"/>
  <xs:element name="InterestRateSwapAgreement10Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement10Member"/>
  <xs:element name="InterestRateSwapAgreement11Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement11Member"/>
  <xs:element name="InterestRateSwapAgreement12Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement12Member"/>
  <xs:element name="InterestRateSwapAgreement1Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement1Member"/>
  <xs:element name="InterestRateSwapAgreement2Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement2Member"/>
  <xs:element name="InterestRateSwapAgreement3Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement3Member"/>
  <xs:element name="InterestRateSwapAgreement4Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement4Member"/>
  <xs:element name="InterestRateSwapAgreement5Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement5Member"/>
  <xs:element name="InterestRateSwapAgreement6Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement6Member"/>
  <xs:element name="InterestRateSwapAgreement7Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement7Member"/>
  <xs:element name="InterestRateSwapAgreement8Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement8Member"/>
  <xs:element name="InterestRateSwapAgreement9Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement9Member"/>
  <xs:element name="LarsonGroupMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_LarsonGroupMember"/>
  <xs:element name="MidwestTruckSalesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_MidwestTruckSalesMember"/>
  <xs:element name="PerYearMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_PerYearMember"/>
  <xs:element name="PiedmontInternationalTrucksLLCMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_PiedmontInternationalTrucksLLCMember"/>
  <xs:element name="PrairieInternationalTrucksMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_PrairieInternationalTrucksMember"/>
  <xs:element name="ReclassificationsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_ReclassificationsMember"/>
  <xs:element name="RushTruckCentersMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_RushTruckCentersMember"/>
  <xs:element name="SAPEnterpriseSoftwareAndSAPDealershipManagementSystemMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SAPEnterpriseSoftwareAndSAPDealershipManagementSystemMember"/>
  <xs:element name="SharesIssuedToOneNonemployeeDirectorMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SharesIssuedToOneNonemployeeDirectorMember"/>
  <xs:element name="SharesIssuedToThreeNonemployeeDirectorsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SharesIssuedToThreeNonemployeeDirectorsMember"/>
  <xs:element name="SharesIssuedToTwoNonemployeeDirectorsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SharesIssuedToTwoNonemployeeDirectorsMember"/>
  <xs:element name="The2006NonemployeeDirectorStockOptionPlanMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_The2006NonemployeeDirectorStockOptionPlanMember"/>
  <xs:element name="The2007LongTermIncentivePlanMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_The2007LongTermIncentivePlanMember"/>
  <xs:element name="TransAuthorityIncMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_TransAuthorityIncMember"/>
  <xs:element name="TruckSegmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_TruckSegmentMember"/>
  <xs:element name="WestTexasPeterbiltAcquisitionMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_WestTexasPeterbiltAcquisitionMember"/>
  <xs:element name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_DocumentAndEntityInformationAbstract"/>
</xs:schema>
