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  <xs:element name="SupplementalDisclosureOfCashFlowInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_SupplementalDisclosureOfCashFlowInformationAbstract"/>
  <xs:element name="CashPaidDuringThePeriodForAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CashPaidDuringThePeriodForAbstract"/>
  <xs:element name="NoncashInvestingAndFinancingActivitiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NoncashInvestingAndFinancingActivitiesAbstract"/>
  <xs:element name="NumeratorAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NumeratorAbstract"/>
  <xs:element name="NumeratorForBasicAndDilutedEarningsPerShareAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NumeratorForBasicAndDilutedEarningsPerShareAbstract"/>
  <xs:element name="DenominatorAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_DenominatorAbstract"/>
  <xs:element name="EffectOfDilutiveSecuritiesAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EffectOfDilutiveSecuritiesAbstract"/>
  <xs:element name="December312014Abstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_December312014Abstract"/>
  <xs:element name="AsOfAndForTheThreeMonthsEndedMarch312014Abstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_AsOfAndForTheThreeMonthsEndedMarch312014Abstract"/>
  <xs:element name="LossesOnCashFlowSwapsToAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_LossesOnCashFlowSwapsToAbstract"/>
  <xs:element name="FloorPlanNotesPayable" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_FloorPlanNotesPayable"/>
  <xs:element name="PartsAndServiceSales" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_PartsAndServiceSales"/>
  <xs:element name="FinanceAndInsuranceNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="credit" nillable="true" substitutionGroup="xbrli:item" id="rusha_FinanceAndInsuranceNet"/>
  <xs:element name="CostOfProductsSoldPartsAndServiceSales" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_CostOfProductsSoldPartsAndServiceSales"/>
  <xs:element name="IncreaseDecreaseInFloorPlanNotesPayableTradeNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_IncreaseDecreaseInFloorPlanNotesPayableTradeNet"/>
  <xs:element name="IncreaseDecreaseInFloorPlanPayableNet" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="duration" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_IncreaseDecreaseInFloorPlanPayableNet"/>
  <xs:element name="Note9AccumulatedOtherComprehensiveIncomeLossTablesTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note9AccumulatedOtherComprehensiveIncomeLossTablesTable"/>
  <xs:element name="Note9AccumulatedOtherComprehensiveIncomeLossTablesLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note9AccumulatedOtherComprehensiveIncomeLossTablesLineItems"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesFairValueLineItems"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsInvestmentinAuctionRateSecuritiesLineItems"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsPretaxEffectofInterestRateSwapsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsPretaxEffectofInterestRateSwapsTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsPretaxEffectofInterestRateSwapsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsPretaxEffectofInterestRateSwapsLineItems"/>
  <xs:element name="Note2OtherAssetsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note2OtherAssetsDetailsTable"/>
  <xs:element name="Note2OtherAssetsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note2OtherAssetsDetailsLineItems"/>
  <xs:element name="Note5StockOptionsandRestrictedStockAwardsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note5StockOptionsandRestrictedStockAwardsDetailsTable"/>
  <xs:element name="Note5StockOptionsandRestrictedStockAwardsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note5StockOptionsandRestrictedStockAwardsDetailsLineItems"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note6FinancialInstrumentsandFairValueDetailsTable"/>
  <xs:element name="Note6FinancialInstrumentsandFairValueDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note6FinancialInstrumentsandFairValueDetailsLineItems"/>
  <xs:element name="Note10AcquisitionsDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note10AcquisitionsDetailsTable"/>
  <xs:element name="Note10AcquisitionsDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note10AcquisitionsDetailsLineItems"/>
  <xs:element name="Note11SubsequentEventDetailsTable" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrldt:hypercubeItem" id="rusha_Note11SubsequentEventDetailsTable"/>
  <xs:element name="Note11SubsequentEventDetailsLineItems" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_Note11SubsequentEventDetailsLineItems"/>
  <xs:element name="BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedRealEstate" type="xbrli:monetaryItemType" abstract="false" xbrli:periodType="instant" xbrli:balance="debit" nillable="true" substitutionGroup="xbrli:item" id="rusha_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedRealEstate"/>
  <xs:element name="CITIncMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_CITIncMember"/>
  <xs:element name="ConstructionContractsForFacilitiesMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_ConstructionContractsForFacilitiesMember"/>
  <xs:element name="EffinghamTruckSalesIncMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_EffinghamTruckSalesIncMember"/>
  <xs:element name="GoodwillAcquiredMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_GoodwillAcquiredMember"/>
  <xs:element name="InterestRateSwapAgreement1Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement1Member"/>
  <xs:element name="InterestRateSwapAgreement2Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement2Member"/>
  <xs:element name="InterestRateSwapAgreement3Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement3Member"/>
  <xs:element name="InterestRateSwapAgreement4Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement4Member"/>
  <xs:element name="InterestRateSwapAgreement5Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement5Member"/>
  <xs:element name="InterestRateSwapAgreement6Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement6Member"/>
  <xs:element name="InterestRateSwapAgreement7Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement7Member"/>
  <xs:element name="InterestRateSwapAgreement8Member" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_InterestRateSwapAgreement8Member"/>
  <xs:element name="NorthFloridaTruckPartsIncMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_NorthFloridaTruckPartsIncMember"/>
  <xs:element name="ReclassificationsMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_ReclassificationsMember"/>
  <xs:element name="TruckSegmentMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_TruckSegmentMember"/>
  <xs:element name="YanceyTruckCentersLLCMember" type="nonnum:domainItemType" abstract="false" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_YanceyTruckCentersLLCMember"/>
  <xs:element name="DocumentAndEntityInformationAbstract" type="xbrli:stringItemType" abstract="true" xbrli:periodType="duration" nillable="true" substitutionGroup="xbrli:item" id="rusha_DocumentAndEntityInformationAbstract"/>
</xs:schema>
